Rauw Alejandro

Despacito is a hit song from Puerto Rican singer Luis Fonsi and Daddy Yankee was released in 2017. It became the most streaming music of that time within six month. It was a mix of reggaeton and pop music did not only bring attention to reggaeton music but it also drew interest towards Latin music in general. Billboard's Top 100 featured two songs in Spanish predominantly, as well as another four in the year the year 2016. At the peak of Despacito's chart-topping success in 2017 19 songs mostly made in Spanish were in the top 100. The number grew to 41 by 2020. Justin Bieber's bilingual version of Despacito was released in the year. Soon after, popular artistes began to collaborate with reggaeton musicians. Drake collaborated with Bad Bunny on MIA (2018) in addition to Madonna was a part of Maluma on Medellin. Reggaeton's most prominent performers have criticized the shift to popular music by 2020. A new band, Rauw alejandro, was looking to change things up. It often utilized elements of electronic dance music and other genres.

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